Logo

A signature for British Excellence.

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The Foods of Europe logo is the most recognisable element of our identity.

It represents our role as a dependable link between British producers and global markets. Consistent use of the logo protects recognition and reinforces trust.

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Our Logo System

The Foods of Europe logo features a dynamic "F" monogram where a wave-motif of parallel lines creates a sense of fluid motion. These lines act as logistics speed indicators, transforming the letter into a symbol of momentum and efficiency. This design perfectly captures the brand's expertise in rapid, seamless distribution across the global supply chain.

The primary logo should be used whenever possible. Alternative versions are available for different backgrounds and formats. Do not create new variations.


 

Safe Area and Placement

The clear space is defined by a square with a side length "X", which is equivalent to 3/4 of the monogram's total height. This mandatory exclusion zone must be maintained on all sides of the logo to ensure its legibility and visual impact. By preventing interference from text, other graphic elements, or page edges, this breathing room preserves the integrity of the brand identity across all applications. 

When using the Foods of Europe logo:

  • Always maintain sufficient clear space around the logo.
  • This ensures visibility and preserves its integrity.
  • No text or graphics should enter this space.


 

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Logo Color

Make sure there is an appropriate level of contrast between the logo and the background. See examples below:

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Partner Logo

When featuring partner logos alongside Foods of Europe, ensure all logos maintain an equal height to achieve visual balance. The Foods of Europe logo must be placed first, separated from partners by a vertical divider, with spacing based on the icon's height to ensure clarity. These spacing and clear space requirements (based on unit X) remain mandatory when grouping three or more logos. While horizontal lockups are preferred, any necessary vertical arrangements must strictly follow the same height and spacing proportions to maintain brand consistency.


When using three or more logos, rules regarding spacing and clear space around the logos still apply.


 

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Logo Placement

To ensure maximum brand recognition and consistency, the Foods of Europe logo should be strategically positioned in the corners of any application—ideally at the top-left, top-right, bottom-left, or bottom-right. Regardless of the chosen corner, the logo must always adhere to the mandatory Clear Space rule, maintaining a distance from the layout edges and other graphic elements no less than the value of X (equivalent to 3/4 of the monogram's height) to preserve its visual integrity and legibility.


 

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Don't

Here are some general guidelines in terms of what to not do when using logo. In general, do not distort the logo as provided and use your best judgment to ensure the brand's consistency. In general, do not:

  • Stretch
  • Distort
  • Rotate
  • Recolour
  • Add effects
  • Use unapproved files
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